As part of a generation that are completely consumed by advertisements and marketing techniques everyday, I have to ask whether or not the bulk of these marketing campaigns are reaching generation Y, and if so are they proven to be effective. Young adults ages 29 and below are somewhat experienced bystanders of multimedia advertisements, that is compared to our elders who have not had the privilege of growing up in a media-diverse society. These days, social trends point out that young people are constantly influenced by what they consume online, through television, and through text or RSS feeds.
A generation that is head over heels for multimedia mash ups, telecommuting, and anything that is advertised as free continues to find themselves the victims of the newest schemes and ideas concerning marketing in a highly technological day and age. Can ad companies and marketing campaigns keep up with such a curious crowd? A group that has already put mass-marketing, beaten search paths, and traditional office culture in the back seat. Wasting no time replacing them with googling, you tubing, and networking through the social yellow book of the 21st century, face book.
Yet, questions arise from this rush to find the "ultimate" methods of advertising to such a technologically diverse group of people. Sure, the monopolies of the online market are enriching lives on a day-by-day basis with the newest videos of individuals running into oncoming traffic so that their worldwide audience can share in a few seconds of humor, and personalized g-mail accounts with inbox space large enough to satisfy the needs of small African countries. However, what are the rest doing? How are they staying afloat and promoting their products to a consumer base that will inevitably be their target market someday? It seems to me that a multitude of these industries are not catching the eye of those that they need to be. Sure television ads are useful, but they are overdone and tend not to be remembered for who or what they advertise but instead for the action or speaking part that eclipses that particular thirty second time block.
There is potential for an untapped market that still remains to be attained by many companies. Generation Y is busy My spacing and Face booking, while many companies flaunt sexually intense ads that are created for young adults, yet rarely reach them due to the fact that their placement and methods of reaching their targets audiences are far off and unrealistic of where young people tend to be when surfing online.
Tuesday, February 26, 2008
Monday, February 11, 2008
2007 Paves Way for Continued Growth in Online Advertising
Has advertising completely got lost in the surf? According to the latest 2007 4th quarter research put out by International Data Corp, online advertising is continuing its monopolization of the market. Numbers suggest that ad spending for online campaigns grew almost 28 percent, or roughly $7.3 billion in the fourth quarter alone. While the shift from other advertising elements to the internet is not at all surprising, perhaps the value and amount at which the transition is taking place is what we should be second-clicking about.
While companies jump at the opportunity to google-ize or youtube-ready their latest marketing campaigns, often times this transition comes with rather costly price tag; one that almost all parties are willing to shell out. And for good reason.
This increased 4th quarted jump sets the 2007 bar for online ad spending to a remarkable $25.5 million, which is a 27% increase from 2006. Among the top spenders for online advertising were, Facebook, Google, and Yahoo. All of these, don't hesitate to throw money into the web advertising fad, and in fact have seen huge quarterly profits from doing so.
As a not-so innocent bystander of the online advertising craze, it seems that the media are reintroducing methods of advertising over the web, almost daily. New techniques such as portals and networking methods are drawing us in by the minute and as a society that is becoming more and more technology reliant every day, we become immersed in how these new ideas can help us succeed in an ever-changing business environment.
While companies jump at the opportunity to google-ize or youtube-ready their latest marketing campaigns, often times this transition comes with rather costly price tag; one that almost all parties are willing to shell out. And for good reason.
This increased 4th quarted jump sets the 2007 bar for online ad spending to a remarkable $25.5 million, which is a 27% increase from 2006. Among the top spenders for online advertising were, Facebook, Google, and Yahoo. All of these, don't hesitate to throw money into the web advertising fad, and in fact have seen huge quarterly profits from doing so.
As a not-so innocent bystander of the online advertising craze, it seems that the media are reintroducing methods of advertising over the web, almost daily. New techniques such as portals and networking methods are drawing us in by the minute and as a society that is becoming more and more technology reliant every day, we become immersed in how these new ideas can help us succeed in an ever-changing business environment.
Monday, February 4, 2008
Trading Baby Steals the Big Show
During last nights Superbowl I was caught offguard by the commericals that featured a talking baby who was managing his accounts online and giving us his ups and downs by way of his computer camera. This was the advertising technique used by E*Trade for their commerials during this years Superbowl. The most expensive and most watched time-slots of the entire viewing year and companines pay massive amounts of money to put their name in the lime light.
They took a chance and went with it. It certainly isn't somthing that you were expecting, a talking baby with the personality of a 20 some year old broker who has no spending limit. Two commercials, which highlighted the importance of doing business with E*Trade, were overshadowed by the complexity of the child "actor" and his bedroom "office".
I think that commericals like this that may not get your complete understanding of what the company does in a business setting are alright, because they catch your eye and they keep your attention as far as into the next week, when you are talking to someone about that commerical with the baby and the creepy clown in the background, that's when the advertisement has done its job.
They took something they new is historically funny, talking infants, and applied their business to it, making it what I believe to be was the most enjoyable and memorable advertisements I have seen in recent Superbowls. It caught the attention of the millions of viewers who watched the game and further more was most likely the talk of many lunch tables and office conversations throughout the day today.
It seems that achieveing real success in advertising is measured in how well you are remembered and as is always the case, the more talk you create the more likely you are to see intrest and profits increase.
They took a chance and went with it. It certainly isn't somthing that you were expecting, a talking baby with the personality of a 20 some year old broker who has no spending limit. Two commercials, which highlighted the importance of doing business with E*Trade, were overshadowed by the complexity of the child "actor" and his bedroom "office".
I think that commericals like this that may not get your complete understanding of what the company does in a business setting are alright, because they catch your eye and they keep your attention as far as into the next week, when you are talking to someone about that commerical with the baby and the creepy clown in the background, that's when the advertisement has done its job.
They took something they new is historically funny, talking infants, and applied their business to it, making it what I believe to be was the most enjoyable and memorable advertisements I have seen in recent Superbowls. It caught the attention of the millions of viewers who watched the game and further more was most likely the talk of many lunch tables and office conversations throughout the day today.
It seems that achieveing real success in advertising is measured in how well you are remembered and as is always the case, the more talk you create the more likely you are to see intrest and profits increase.
Subscribe to:
Posts (Atom)
