Has advertising completely got lost in the surf? According to the latest 2007 4th quarter research put out by International Data Corp, online advertising is continuing its monopolization of the market. Numbers suggest that ad spending for online campaigns grew almost 28 percent, or roughly $7.3 billion in the fourth quarter alone. While the shift from other advertising elements to the internet is not at all surprising, perhaps the value and amount at which the transition is taking place is what we should be second-clicking about.
While companies jump at the opportunity to google-ize or youtube-ready their latest marketing campaigns, often times this transition comes with rather costly price tag; one that almost all parties are willing to shell out. And for good reason.
This increased 4th quarted jump sets the 2007 bar for online ad spending to a remarkable $25.5 million, which is a 27% increase from 2006. Among the top spenders for online advertising were, Facebook, Google, and Yahoo. All of these, don't hesitate to throw money into the web advertising fad, and in fact have seen huge quarterly profits from doing so.
As a not-so innocent bystander of the online advertising craze, it seems that the media are reintroducing methods of advertising over the web, almost daily. New techniques such as portals and networking methods are drawing us in by the minute and as a society that is becoming more and more technology reliant every day, we become immersed in how these new ideas can help us succeed in an ever-changing business environment.
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You are absolutely right about things like portals taking over the line of advertising. Let's take myLVC for example: there's a flash window on the upper left of the log-on screen that shows various ads until you click off the main page. Plus, we still got bombarded by the banner ads still placed on most web pages. You have hit the new wave of advertising on the head.
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